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General definitions of the application
Purpose of the platform The main purpose of the platform is to support the evaluation of a new location through demographic information. This guide allows users to access their project, manage the data and obtain relevant information for decision making. Basic Concepts 1. Project A project is a map with information, prediction model and users. It is Hitmap's geo-statistical modeling unit, in which each project (usually associated to a business chain) has associated a prediction model.