Purpose of the platform

Q: Video Tutorials

Video tutorials on Vimeo to explain our platform: <ul> <li><a href="https://vimeo.com/213524736">How to use Hitmap?</a></li> <li><a href="https://vimeo.com/213524904">Hitmap basic features</a></li> </ul>

The main purpose of the platform is to support the evaluation of a new location through demographic information. This guide allows users to access their project, manage the data and obtain relevant information for decision making.

Basic Concepts

1. Project

A project is a map with information, prediction model and users. It is Hitmap's geo-statistical modeling unit, in which each project (usually associated to a business chain) has associated a prediction model. Also, an user can have more than one project and a project can have many users.

2. Users

People associated to one or more projects, characterized by the editing permissions granted to them.

Owner: refers to the user who generated the project and, therefore, has all associated permissions, can invite other users to the project.
Collaborator with editing permissions: refers to a user, who has been invited to collaborate on a project, which can edit the project information.
Collaborator without editing permissions: refers to a user, who has been invited to collaborate on a project, which can only view the project information.

3. Hitscore

Standardized sales forecast based on the average of actual sales, whose value is 100. This value is a projection considering the current state of the chain, and calculated for the maturity point of the new location, once reached its expected level of sales.

4. Sales index

Actual sales of each location, normalized around the

Question 2

Video Tutorials

Accepted Answer

Video tutorials on Vimeo to explain our platform:

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